The Next Generation Audi A4 To “Loose” 330 Punds

Audi plans to reduce the total weight of the future A4 with about 330 pounds to improve performance, ride and consumption.
Although the public still enjoys the current generation, the new A4 already begins to take shape in design workshops of Ingolstadt. Audi plans to make the mid-size luxury sedan unbeatable in the premium segment, offering more than BMW and Mercedes.
So, in order to do that, Audi though of a process of weight reduction for the next Audi A4 generation. The 3 Series’ rival could lose up to 330 lbs, an explicit goal, fixed by Heinrich Timm, Head of the Audi Lightweight Design Centre. Reaching this goal would bring to an improved ride, performance well above the current ones, lower fuel consumption and lower CO2 emissions.
The 330 lbs will be lost by using an aluminum structure, of composite materials such as carbon fiber, and by improving the production methods. The philosophy first experienced on the future A4 will then be borrowed by the entire line-up of the German automaker of Ingolstadt.

Read More

Rent A Racer: Audi Race Experience Program Puts You in Race-Spec R8

Forget the fantasy baseball camp -- if you've got a good chunk of change at hand, we'd recommend signing up for Audi's Race Experience program, which will ultimately put you behind the wheel of a race-prepped R8 LMS on the famed Nürburgring.

The program, crafted in partnership with Team Joest, essentially allows participants to play race car driver for a day. After a series of driving lessons (including earning a current racing license), participants will field one of two Joest-owned R8 LMS cars in a VLN race on the 'Ring. Joest and Audi Sport will provide everything else needed to go racing, including tires, fuel, a pit crew, telemetry -- and, if so desired, a professional co-driver.

"For the first time, customers have the opportunity to participate in a race with a professional Audi 'factory' team without having to enter a long-term commitment, or making a high financial investment," said Klaus Demel, head of Audi's Driving Experience programs.

Demel's last point may be true -- this will be less expensive than sponsoring and running an entire race team on your own -- but we don't expect the Race Experience program to come cheap. Audi hasn't talked pricing, but seeing as there are more costs to amortize than the company's Sportscar Experience (which runs roughly $3500 for a two-day program), we know this experience will carry a lengthy bill.

If cost is no object to you, add this to your bucket list -- and quickly. Team Joest is only running these cars in six VLN races at the Nürburgring, so despite the high prices, expect openings to disappear quickly.

Source: Audi

Read More

Audi's Stronghold in China Threatened by BMW, Mercedes-Benz

For the last 20 years, Audi has been top dog in the Chinese luxury auto market. Now its reign could be threatened as BMW and Mercedes-Benz begin to gain traction in the emerging market. 

"Mercedes and BMW have more up side than Audi in emerging markets, so it will be difficult for Audi to achieve its target," London-based automotive analyst Arndt Ellinghorst told Automotive News.

As the world's single largest automotive market, Chinese customers are increasingly important to BMW and Mercedes. As a result, both have crafted vehicles specifically aimed at the Chinese market. Tomorrow at the Beijing auto show, BMW will unveil an extended 5 Series, while Mercedes is set to debut its new longer E Class. The reasoning for extended wheelbases is that the wealthier Chinese population is typically chauffeured. 

Earlier this month, Audi posted its first quarter sales figures. With a strong start to 2010, Audi was able to secure the second place spot in global luxury sales, bumping Mercedes down to third. The Ingolstadt based automaker hasn't fared so well in China lately. Over that last 6 years, Audi's market share has slipped from 66 percent down to 46 percent. BMW has climbed from 16 to 23 percent, while Mercedes more than doubled its share, from 7 to 16 percent.

Audi had 159,000 deliveries in 2009, but has a goal to sell 200,000 this year. On track for that target, it sold 51,449 in the first quarter this year. Last year BMW sold 90,500 vehicles, but is on track to surpass that mark, with 34,179 sold through March. Mercedes sold 24,100 vehicles in the first quarter of 2010, and should meet its 100,000 sales goal. BMW is investing $749 million in a new Chinese factory to double capacity to 100,000 units annually. Mercedes already has a 100,000 unit production capacity in China.  

"The potential of the Chinese market remains enormous, and our targets are correspondingly ambitious," Daimler CEO Dieter Zetsche said last week.

Source: Automotive News (Subscription required)

Read More

Audi and Xbox to Host Forza 3 Tournament in New York City

Audi and Xbox to Host Forza 3 Tournament in New York City

Want to watch the 2010 24 Hours of Le Mans, but can't make your way to France? Perhaps the AXF 24 Challenge -- a party co-hosted by Audi and Microsoft's Xbox team -- is the second-best way to view the classic enduro.

The event celebrates the Le Mans race and serves as a venue for a digital race challenge. Audi's currently asking gamers to fire up Forza Motorsports 3, pilot a digital 2009 Audi R15 TDI race car around the Circuit de la Sarthe, and submit their best lap times. Those with three best times will be invited to the Audi Forum in New York City on June 12, where they'll compete head-to-head in a four-hour Forza-based endurance race. The winner will receive a one-day program with the R8 at Audi's Driving Experience school in Sonoma, California.

Want to watch the cyber-race in person? Audi's opened the event -- which includes a live feed of the Le Mans race, food, door prizes, and Forza 3 game kiosks-- to those over the age of 21. The festivities will be held from 1-5 p.m., and Audi suggests you preregister.

Source: Audi, Forza

Read More

2010 Audi Q7 Overview

Introduction

The Audi Q7 has established itself in the luxury SUV class with bold styling, numerous tech features and five-star safety ratings.
The Q7 is available with three different engine choices, two direct-injection gasoline engines, a 280-hp 3.6-liter V6 and a 350-hp 4.2-liter V8, as well as a new 225-hp 3.0-liter V6 direct injection diesel (TDI). All are mated to a six-speed automatic transmission and quattro all-wheel drive. Standard features include leather upholstery, heated front seats, automatic dual-zone climate control, 6-disc audio system, power liftgate, Bluetooth and wood trim. The 4.2 adds even more standard luxuries such as Advanced Key passive entry, auto-dimming mirrors, bi-xenon headlights, blind spot detection, Bose audio, satellite radio, navigation system, sunshades and 20" wheels.
Along with the new TDI engine, the Audi Q7 gets a refresh for 2010 with new front and rear LED lighting, updated bumpers, front grille and side mirror housings, 3G MMI navigation and numerous new color choices.

NHTSA Frontal Crash Test

NHTSA rates crash-tested vehicles by assigning them one to five stars, with five stars indicating the most injury protection and one star indicating the least protection.

Read More

2010 Audi A1 e-Tron Car

2010 Audi A1 e-Tron Car

Read More